INAUGURAL HUSTLE 100
Before we present our Inaugural Hustle100, we take the time to appreciate two special honorees.
Our first honoree wins our Lifetime Achievement Award for a century on Earth, and a life truly lived in service to humanity. The other is recognized for his spirit, art, and hustle while on the Earthly plane, leaving it all on the field of play while he was alive in form.
While the rest of us still strive, these two have arrived.
View our Letter on Hustle100
View the Inaugural Hustle100
Special Honors
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President Jimmy Carter
Lifetime Achievement Award
At 100 years old, President Jimmy Carter is a treasure for humanity. His lifetime of service, from politics in his home state of Georgia and the White House, to more than 40 years of charity and philanthropy following his presidency exemplifies what it means to hustle for humanity.
Along with his late wife, Rosalynn, he founded the Carter Center in 1982, which has since become a globally recognized, integral peace and nation-building NGO. The Carters also became heavily involved with Habitat for Humanity in 1984, and helped it grow into one of the most impactful nonprofits, and one of the largest volunteer armies in the world.
Despite all that service, it may have been his realization that humanity and our planet was part of something galactic that became his greatest gift to humanity.
In 1977, President Carter sent a message into space along with the twin Voyager shuttles. “The Golden Records,” compiled by Carter and global colleagues including Carl Sagan, was a message of hope that expressed his belief that humanity would one day come together as one team, undivided by nations.
Thank you, Jimmy, for your willingness to see humanity as One, and our Earth as part of something bigger. Thank you for lifetime of service, your undying faith in humanity, and for holding space all these years for your call to the galaxy to be answered.
We see you, we hear you, and we thank you!
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Kobe Bryant
In Memoriam
Kobe defined hustle in everything he did. The only way he believed in playing was full out, whether on the court, through his art or with his family.
He called it the Mamba mentality.
Through his legendary career that brought the Lakers five championships and made him one of the world’s biggest stars, Kobe continued to show us how to keep pushing our limits, keep chasing our dreams, and keep reinventing ourselves through the art of sport and life.
No one expected him to follow his Hall of Fame basketball career by winning an Academy Award. It was his ability to dream big and to pursue greatness that was so inspirational to fans and all who knew him.
When he transitioned in 2020, it was as if a light in the world went out. It was visceral. One of us, someone who lit us and the world around us up, was gone.
Kobe’s life and his abrupt passing reminds us that time is short, and that life is happening now. The only way to play, is to play full out.
Thanks for sharing your greatness with us, Kobe. And thanks for showing us how to hustle.